In today’s digital marketing world, staying on brand with your marketing can seem overwhelming, but it doesn’t have to be. All it takes is a little planning ahead. Let’s look at a few tips that will help.
Determine your brand and message. This should be done when setting up your business so this step should be easy!
Refer to your style guide often to keep your color and logo the same throughout.
It’s important to have one person creating your social media. Be sure to have your brand voice, tone, and imagery examples available.
Schedule your posts in advance. This will help you keep on brand because you aren’t rushing trying to decide what to post at the last minute.
Document your social media process for new hires. Include how and where to find content and images.
If you have a team, assign one person to approve the content.
Set your tone and voice and be sure it remains consist on all marketing outlets.
Have a checklist to keep posts brand focused. Successful digital marketing cannot happen without guidelines.
Each platform handles information differently but if you follow the guidelines you have put in place, your marketing will convey your brand message in a way that will get you noticed!
Contact us should you wish to set up a time to discuss your marketing.
Digital marketing includes social media marketing and all the individual networks that go along with it. As a business in today’s world, social media is a “must have”. Let’s look at the number of users you can reach with social media. Expandedramblings.com keeps updated stats on the number of social media users, here are a few of the networks:
Even though social media is a “must have” if you are in business, that doesn’t mean you need to have a profile on every network. The best social network for you is the one where your target audience hangs out and that can vary from business to business. So, do some research to find your people.
Here are a few of the reasons your business needs to be on social media:
Real-time communication – Customers can communicate freely with you in real-time. Often people will use social media to ask questions or thank you for a great product/service. It could work against you though if you have a disgruntled customer. Just be sure to reply quickly and address each situation individually.
Brand awareness – By using social media consistently, you can keep your name in the forefront of your customer’s mind. Connecting with them basically on a personal level will keep your customers engaged.
Promotions – What’s the point of social media if you can’t share new products/services? Share them with your following to help create buzz around your new item, but be careful not to do it in a salesy way, but in a more conversational mode. And be careful not to post constantly about new products or services, just sprinkle those posts in among the posts you are using to build your engagement and following.
Increased SEO – Each new blog post that is shared on your social media networks helps to attract new customers, build your authority, and helps to increase SEO.
Web site traffic – Successful social media will improve the traffic to your website. The more traffic you get the better your SEO ranking will be.
If social media seems a little overwhelming, there are many individuals and businesses that can help you get set up and teach you how to use it to your advantage. It will be well worth your time! Schedule your consultation with us if you would like to talk about letting us help you.
Next week we will focus on marketing automation platforms.
When consumers are thinking of buying a product or service they go to the internet to do a little research. Social media profiles are often amongst the top results in search listings for brand names. Consumers will probably see your Facebook page before they see your website. That should tell you how important it is to use your social media to create and build a trust worthy brand. In fact, social media channels are search engines too and many times consumers go directly to Facebook or other social media channels for research.
While your website is filled with information about your products or services, social media can work to build trust with consumers by allowing them to see the beyond the advertising and see what a company is about daily as the content changes.
Each one of the tactics below is simple and easy to do but when you take in the overall effect, you will see how your Facebook Page will help consumers believe they can trust you and that you are the right choice.
Verify your page – At one time Facebook only allowed celebrities and major brands to verify their pages so you would know it was real person or brand and not an impostor. Now, if you are a legitimate company, you can get verified too. You do need proof you are a real business by providing a business phone number, a utility bill with the business name or your articles of incorporation.
Personal branding – Be sure to use your branding elements when creating your page. Stay consistent with your logo, color scheme, and style.
About page – Here is where you can really say something about your core values as a business and let consumers know important company details. You can add links to other social media accounts, link to your website or specific products, and include all of your contact information.
Show some personality – Social media is not about selling your product or service. It’s about creating engagement with current or potential clients. Showing product demonstrations, behind the scenes videos or images, even pets and family can help to show that there are real people behind the brand.
Include brand influencers – You know those people who everyone knows? If you can, include pictures of yourself with them or tag them in relevant posts. Only if you know them. Don’t just tag random influencers, that’s just bad social media etiquette and they could end up blocking you. This will help bring a new audience to your page.
Share good news – Did you get a write up or mention on the news? Post it so your followers can share in the excitement with you.
Facebook Live – This is huge and only getting bigger. Again, your follows will be able to see you are an actual person behind the brand and will be able to interact with you live. Facebook Live videos get a higher organic reach than recorded videos.
Social media allows you to make a good first impression, and since you only have one chance at a first impression, better make it great! Contact us if you would like us to evaluate your first impression!
Have you ever thought about what happens to your Facebook account when you pass away? What happens to all the pictures, videos, and memories you have shared? With a little planning, you can actually control what happens to your account after you are gone. The key is deciding now how you want things handled at that time.
If Facebook is made aware that a person has passed away, it’s their policy to memorialize the account.
According to Facebook, memorialized accounts are a place for friends and family to gather and share memories after a person has passed away.
Features of a memorialized account include:
The word Remembering will be shown next to the person’s name on their profile
Depending on the privacy settings of the account, friends can share memories on the memorialized Timeline
Content the person shared (ex: photos, posts) stays on Facebook and is visible to the audience it was shared with
Memorialized profiles don’t appear in public spaces such as in suggestions for People You May Know, ads or birthday reminders
Login information is not shared with anyone, even if a legacy contact has been named. No one will be able to post as the deceased profile.
Besides memorializing the account, you do have other choices:
Assign a legacy contact to manage your account – A legacy contact is someone you choose to manage your account after you pass away. They can pin a post to your timeline, respond to friend requests and update your profile picture. They cannot post as you or see any messages.
Deactivate the account– Deactivating your account will disable your profile and remove your name and photo from most things you have shared on Facebook. Your name will still appear in friend’s lists along with any messages you have sent.
Delete the account– The account and all images, videos, and posts will be deleted.
Here’s a short video to show you where to find the Facebook settings to set up your legacy contact or let your wishes known:
Now that you know your options, put in your requests for how you want things handled and choose a legacy contact if needed. Facebook offers a great FAQ section for just this topic.
Ever wonder if there was a trick to getting more views on your Facebook posts? Well, there isn’t really a trick, but you can find out the optimal time to post your content. Facebook has wonderful insights that show you all kinds of stats about your posts. In fact, you can actually see when your followers are online. Simply put, go to your Facebook page, click Insights, then Posts and viola! There it is!
Schedule your Facebook posts for when you have the most followers online. It’s not a magic solution, but it will help. Here is a quick video to walk you through it.
[vc_video title=”What time you should post to Facebook” link=”https://youtu.be/IcC_p5MRibI”]