Clearing Your Browser History and Cache –Why it’s Important

Clearing Your Browser History and Cache –Why it’s Important

We are spending more and more time online and have more usernames and passwords than we can possibly keep up with. With all the hacking and phishing going on you should be using more than one password for all these online accounts.

Browsers retain information as you surf websites and could eventually cause problems with logging in or loading websites. You should try to get into a habit of clearing your cache, browser history, and clearing the cookies on a regular basis.

The drawback to clearing this is that your saved usernames and passwords will be deleted, and you’ll need to re-enter them the next time you try to login. But by clearing cookies and cache, your privacy is more secure, and your browser will work better.

What are cookies?

Cookies are small pieces of data sent from a website and stored on your computer by the web browser (Chrome, Firefox, etc.) while you are browsing the internet.  Cookies remember certain information, such as items added to your cart, or record your browsing activity, log ins, or pages visited. They are also responsible for remembering your name, address, password or credit card information so you don’t have to enter it every time you complete a form or make an online purchase.

Each time you pull up that same website, the browser sends the cookie back to the website with all the info from the last visit. Browser cache is usually overwritten when you reach a certain amount but will store information about your browsing history until you clear it.

If you’re your favorite website isn’t letting you log in, or isn’t loading correctly, is showing an error, or you think you might be seeing an older version of the site, try clearing your cookies.    It’s also a good practice to be sure you are also using the latest version of your browser.

What is a browser cache?

When you visit a website, your browser captures certain assets of the site and stores them on your computer’s hard drive. Some of the assets your browser will store include, images, logos, and the websites style coding.

Browsers cache what are known as “static assets”, which are parts of a website that do not change from visit to visit. This is also why your web designer might tell you to clear your cache after making changes to your website so the new assets will show correctly.

Some website pages will take longer to fully download and become functional because they have a lot of pieces or their assets are large. That’s why you may notice that when you first click on a page, the text appears before the images. That’s because text is small and takes less time to load, while a high-resolution image, or many images, will take longer.

Caching speeds up browsing. Once you’ve downloaded an asset, it stays on your computer for a time. Retrieving files from your hard drive is faster than retrieving them from a remote server, which is where the website lives, no matter how fast your Internet connection.

Click on the browser you use below to see the instructions clearing your browser cookies and cache:

Google Chrome
Mozilla Firefox
Internet Explorer

Send me your tech questions and I will be glad to answer them!

How long does it take to build a website?

How long does it take to build a website?

How long does it take to build a website is one of the first questions clients ask when inquiring about a new website. The answer….it depends. Often when a potential client comes to us all they have is the product or service they want to sell, and maybe a business name.  Other times they know exactly what that want and are ready to start building.   

These are all contributing factors to determining the length of time it can take to build a website:

  • Domain name – The client will need to know the name of their business and have a registered domain name.
  • Web hosting – Some clients only need a smaller hosting package if the website is basically for information purposes only, while those with ecommerce or membership sites need something that can handle storing and processing more content, sometimes with high resolution images and/or lots of traffic.
  • Branding – We will need to know what colors you want to use and your logo. Having this before we start is key, so we don’t have to go back and change it at a later time.
  • Images – We provide stock images,however we do recommend that you have some custom images created that will help set you apart from other businesses. You want to stand out from the crowd. 
  • Copy – Your website copy is important in the conversion process, getting people to go from a possible client to actual signed client. This is one of the reasons you need someone who knows how to write copy that will sell your product or service. We do not offer this service but can recommend someone who does.

Without these items there is no way to determine how long it will take to get your website live. If you do not have these items ready, we can certainly help walk you through it. If you have everything listed above, then the site can be ready for your first review in about four days.

Read more about our website services and let us know when you are ready to start building!

Options to consider when creating a website

Options to consider when creating a website

I could go on and on about creating a website but for the sake of this post let me just hit the high notes. It’s time to get your website up and running so you start marketing. But what platform do you use? Let me say that almost any platform you decide on now will be responsive, meaning mobile friendly, and have drag and drop building options if needed. I still highly suggest using WordPress so let me share with you my reasons.


WordPress has almost limitless options for themes, plugins, and integrations. With other platforms you are limited to using only the services they have chosen for you such as shopping cart integration and automated marketing platforms. Squarespace for example only integrates with Mailchimp, not Constant Contact, GetResponse, Aweber, InfusionSoft, etc.

With the limitations placed on you by the different platforms, you may not get the functionality you want. You will look at other websites and say, “why can’t I do that?”. The main reason will be because that other website is built on WordPress with its many choices.


You do have to choose a hosting platform with WordPress which is different from the way other site builders work. However, this choice allows you to save money by comparison shopping, but remember, you get what you pay for. The least expensive option is not always the way to go. I highly recommend SiteGround for your service and choosing the WordPress Hosting. They have a wonderful track record for uptime, support, and reliability.

After choosing a platform and a hosting service, we can look at themes. No matter what platform you decide to use, there will be a theme that is perfect for you, even if it needs a little customization. Any platform will allow you to choose your own branding. Your logo, colors, your own “voice”. Your website is where you can express what you (or your business) is all about.

Website Aesthetics

Do some research by looking at websites of your competitors. See what they are doing and make note of the things you like and dislike. People are no longer taking the time to read everything on your site. Visuals are extremely important. There are several websites that offer free images and please take advantage of those. However, I do suggest purchasing a few more prominent images that you will be using on your site. You don’t want the same images everyone else is using. You want to stand out.

When it comes to text, the easier it is to scan, the better it is. This means bolding words and phrasing that you want to stand out and using lists and bullet points so it’s easier for people to see the main points that you want to get across.

On your home page, you need an eye-catching image, and an optin for with a lead magnet (freebie), your social media icons which should be near the bottom (so people don’t immediately click away from your site), and you want to be sure your contact information is easy to find. Yes, you will have a contact page but ideally your email and phone number should be on every page.

Your home page should be very clear on the product or service you offer. People will not dig around on your site to figure it out, they will immediately click away and go somewhere else if they can’t find the information they want fast enough. Your website should have a clean and uncluttered look.

While WordPress and its many choices may seem intimating at first, you will be glad you chose it in the long run. Especially if after a couple of years, your business is growing and you need to make changes and step up your game. With WordPress, you won’t need to switch platforms to accommodate your new needs. If you feel like hiring someone to build your first WordPress website is what you should do, then do it. Other platforms may seem easier and less expensive at first, but their limitations will cost you more in the long run because they do not grow with you as a business.

We have really just touched on the basics in this post. Schedule a consultation to discuss building a website in more depth at a time that is convenient for you.

Watch for next week’s blog when we talk about setting up your social media platforms!

Get Your Website Updates Done!

Do you really have time to deal with website maintenance and updates? Do the changes you make to your site never look just right? Let someone you can trust do the updates and changes for you. All our team members have years of WordPress experience and can handle any updates or site changes you need.

If you saw last week’s blog, then you already know about our great new service. Well, it’s finally live! Remember we talked about the importance of keeping your website updated?  It keeps things running smoothly and helps protect your site against cyber-attacks.  Did you know if you do an update, even a required one, there could be a conflict between WordPress and your theme, or your theme and a plugin, that might cause your website not to function like it should? Remembering to confirm a current backup is in place is just one of the things we will do before starting updates. We also know how troubleshoot the plugins to find the conflict if needed. These are the type of services you will receive when you sign up for our maintenance package.

The monthly Website Maintenance Package includes:

  • All WordPress required updates
  • All theme required updates
  • Content changes (2 per month)
  • Additional page (1 per month)
  • Confirm backups are completed

No more worries about the little red dots with numbers in them that appear on the dashboard of your website. No more worrying about how to add content and new pages to your site. Contact us and let us handle these things for you!  Keep your website up to date and looking professional with a little help from us.

For more details about this new service, please visit the Website Maintenance page!