Digital marketing includes social media marketing and all the individual networks that go along with it. As a business in today’s world, social media is a “must have”. Let’s look at the number of users you can reach with social media. Expandedramblings.com keeps updated stats on the number of social media users, here are a few of the networks:

  • Facebook – 2.01 billion monthly active users
  • Instagram – 800 million users
  • LinkedIn – 500 million users
  • Twitter – 328 million monthly active users

A complete list of networks is available at https://expandedramblings.com/index.php/how-many-people-use-social-media/#.WedhC2hSw2w

Even though social media is a “must have” if you are in business, that doesn’t mean you need to have a profile on every network. The best social network for you is the one where your target audience hangs out and that can vary from business to business. So, do some research to find your people.

Here are a few of the reasons your business needs to be on social media: 

  1. Real-time communication – Customers can communicate freely with you in real-time. Often people will use social media to ask questions or thank you for a great product/service. It could work against you though if you have a disgruntled customer. Just be sure to reply quickly and address each situation individually.
  2. Brand awareness – By using social media consistently, you can keep your name in the forefront of your customer’s mind. Connecting with them basically on a personal level will keep your customers engaged.
  3. Promotions – What’s the point of social media if you can’t share new products/services? Share them with your following to help create buzz around your new item, but be careful not to do it in a salesy way, but in a more conversational mode. And be careful not to post constantly about new products or services, just sprinkle those posts in among the posts you are using to build your engagement and following.
  4. Increased SEO – Each new blog post that is shared on your social media networks helps to attract new customers, build your authority, and helps to increase SEO.
  5. Web site traffic – Successful social media will improve the traffic to your website. The more traffic you get the better your SEO ranking will be.

If social media seems a little overwhelming, there are many individuals and businesses that can help you get set up and teach you how to use it to your advantage. It will be well worth your time! Schedule your consultation with us if you would like to talk about letting us help you.

Next week we will focus on marketing automation platforms.

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