7 Ways to Make a Lasting First Impression on Facebook

When consumers are thinking of buying a product or service they go to the internet to do a little research. Social media profiles are often amongst the top results in search listings for brand names. Consumers will probably see your Facebook page before they see your website. That should tell you how important it is to use your social media to create and build a trust worthy brand.  In fact, social media channels are search engines too and many times consumers go directly to Facebook or other social media channels for research.

While your website is filled with information about your products or services, social media can work to build trust with consumers by allowing them to see the beyond the advertising and see what a company is about daily as the content changes.

Each one of the tactics below is simple and easy to do but when you take in the overall effect, you will see how your Facebook Page will help consumers believe they can trust you and that you are the right choice.

  1. Verify your page – At one time Facebook only allowed celebrities and major brands to verify their pages so you would know it was real person or brand and not an impostor. Now, if you are a legitimate company, you can get verified too. You do need proof you are a real business by providing a business phone number, a utility bill with the business name or your articles of incorporation.
  2. Personal branding – Be sure to use your branding elements when creating your page. Stay consistent with your logo, color scheme, and style.
  3. About page – Here is where you can really say something about your core values as a business and let consumers know important company details. You can add links to other social media accounts, link to your website or specific products, and include all of your contact information.
  4. Show some personality – Social media is not about selling your product or service. It’s about creating engagement with current or potential clients. Showing product demonstrations, behind the scenes videos or images, even pets and family can help to show that there are real people behind the brand.
  5. Include brand influencers – You know those people who everyone knows? If you can, include pictures of yourself with them or tag them in relevant posts. Only if you know them. Don’t just tag random influencers, that’s just bad social media etiquette and they could end up blocking you. This will help bring a new audience to your page.
  6. Share good news – Did you get a write up or mention on the news? Post it so your followers can share in the excitement with you.
  7. Facebook Live – This is huge and only getting bigger. Again, your follows will be able to see you are an actual person behind the brand and will be able to interact with you live. Facebook Live videos get a higher organic reach than recorded videos.

Social media allows you to make a good first impression, and since you only have one chance at a first impression, better make it great! Contact us if you would like us to evaluate your first impression!

The Benefits of Landing Pages

One of the most frequently asked questions I hear must be “What is a landing page?” immediately followed by “What are the benefits of a landing page?”  A landing page is a webpage that you land on after clicking on a hyperlink. However, the definition goes a little deeper when discussing landing pages as a marketing tool.

When we talk about landing pages in marketing, we are usually referring to a webpage that has been designed to focus solely on a single objective. The reason it focuses on a single objective is so that potential customers will also focus solely on that one thing.  No distractions of sidebars or a navigation menu that can potentially take them away from the page with your intended conversion goal. Landing pages are basically really short versions of sales pages.  So why should you use one?  Simply put, they increase your conversion rate.

Landing pages are generally used for inbound advertising campaigns. Most often you will see a landing page when you have clicked on an ad or a social media post if the business is trying to get your attention for a specific product or service. Using dedicated landing pages allow you to project a different voice for different products, unlike your home or services pages where you are trying to address several things. Even though your voice may differ on your landing pages, your overall branding should remain the same.

Another benefit of using landing pages is that it’s easy to split test different pages to see which gets the most conversions.  Sometimes small changes in text or images will make all the difference between a successful campaign and a not so successful one.

When creating a landing page, there is a basic anatomy they all have in common:

  • A primary headline that matches the ad or post you used to get people to click on.
  • A supporting headline
  • The hero image or video. (According to eyeviewdigital.com, using video on landing pages can increase conversion by 80%.)
  • Short and concise content. Utilizing bullet points allows you to convey more information in a smaller space.
  • A call to action that is big and bold.
  • Social proof – One or two testimonials, optional
  • Another CTA is optional
  • A closing statement

Even though landing pages are kept fairly simple, you can take a little more creative license with background images, arrows pointing to relevant information, and colors. But remember, the main goal is to have the prospect focusing on your product, so don’t go too crazy!

Usually after I finish answering the first two questions above, I hear “Can you create one for me?”.  My answer is always YES!