Have you ever thought about what happens to your Facebook account when you pass away? What happens to all the pictures, videos, and memories you have shared? With a little planning, you can actually control what happens to your account after you are gone. The key is deciding now how you want things handled at that time.
If Facebook is made aware that a person has passed away, it’s their policy to memorialize the account.
According to Facebook, memorialized accounts are a place for friends and family to gather and share memories after a person has passed away.
Features of a memorialized account include:
The word Remembering will be shown next to the person’s name on their profile
Depending on the privacy settings of the account, friends can share memories on the memorialized Timeline
Content the person shared (ex: photos, posts) stays on Facebook and is visible to the audience it was shared with
Memorialized profiles don’t appear in public spaces such as in suggestions for People You May Know, ads or birthday reminders
Login information is not shared with anyone, even if a legacy contact has been named. No one will be able to post as the deceased profile.
Besides memorializing the account, you do have other choices:
Assign a legacy contact to manage your account – A legacy contact is someone you choose to manage your account after you pass away. They can pin a post to your timeline, respond to friend requests and update your profile picture. They cannot post as you or see any messages.
Deactivate the account– Deactivating your account will disable your profile and remove your name and photo from most things you have shared on Facebook. Your name will still appear in friend’s lists along with any messages you have sent.
Delete the account– The account and all images, videos, and posts will be deleted.
Here’s a short video to show you where to find the Facebook settings to set up your legacy contact or let your wishes known:
Now that you know your options, put in your requests for how you want things handled and choose a legacy contact if needed. Facebook offers a great FAQ section for just this topic.
Ever wonder if there was a trick to getting more views on your Facebook posts? Well, there isn’t really a trick, but you can find out the optimal time to post your content. Facebook has wonderful insights that show you all kinds of stats about your posts. In fact, you can actually see when your followers are online. Simply put, go to your Facebook page, click Insights, then Posts and viola! There it is!
Schedule your Facebook posts for when you have the most followers online. It’s not a magic solution, but it will help. Here is a quick video to walk you through it.
[vc_video title=”What time you should post to Facebook” link=”https://youtu.be/IcC_p5MRibI”]
There are so many new buzz words these days it’s hard to keep up. (Here’s a complete list of buzzwords predicted to take over in 2017.) One of the new words is ‘brand identity’. It’s more than just your typical buzzword though, you need to know what it means and what you as a business needs to do about it.
So, what is a ‘Brand Identity’? According to http://www.investopedia.com, a company’s brand identity is “how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.”
It also goes on to point out the difference between brand identity and brand image. Your image is how the public perceives you which may not necessarily be what you think your brand identity is. For that reason, it is important to create a clear and concise brand identity and keep it consistent across all forms of your marketing..
Here are a few ideas to help manage a brand identity that will last and represent you well:
Take the time to development your brand. This will help you manage your image.
Brand consistency eliminates brand confusion.
Establishing your brand standards and maintaining that standard, will build brand equity.
Customers will see your brand and know exactly what your business is no matter what platform they see you on.
Maintaining a consistent brand helps to convey a certain degree of reliability and trust. (think Coca-Cola)
You may want to create a brand style guide to share with your team. Included in the guide should be:
Exact company name to be used including LLC, Inc, Co., etc.
Logo – You should have variations so you need to detail what/when/where each variation is used.
Color Scheme – Include hex codes, rgb, and color usage as it relates to your brand.
Typography – List of fonts you use in your blog content, press releases, emails, sales copy
Imagery and Photo Styles — How should these look to the market? Under what circumstances are different styles used, what feelings they should induce in the customer
Copy Guidelines — The more details the better about capitalization of letters in the brand name/brand material, and circumstances and locations to use trademarks, affiliations, slogans, disclaimers, etc.
Examples of what you consider poor use of your brand — such as inappropriate language while signed into company social media and other online profiles.
Is your brand identity the same across all platforms of marketing, including social media? Is it telling the same story everywhere you see it? Talk to us and we can do a complete brand identity evaluation for you!
I finally did it! Ever since I started my own business, over 10 years ago, I have regretted not using my own name for my branding. I eventually purchased my name as a domain years ago simply to keep another Carol Mikel from getting it so why not use it? I highly recommend you do it too.
Over the years my business has changed from general admin work to social media management and then to include web design. Now with the addition of digital marketing consulting, I thought it was time to make the change. I have found that one of the things I enjoy the most is helping small businesses get started. I really do find it fun to set up their websites, social media networks, and marketing. Then watching the business grow with a strategy I helped to put in place… well that’s just plain fun.
Now that I am committing more of my time to meet with prospective clients and doing the consulting work, I decided it was officially time to build a team. I needed some help on the actual implementation of the marketing strategies I suggest to clients who want us to handle the marketing for them. I have two wonderful subcontractors in place whom I have worked with off and on over past few years. Both individuals I fully trust to handle anything I ask of them. Having been in this industry for as long as I have, I have come to know many highly-qualified individuals whom I can reach out to for help if needed. It really is a small world after all!
One of the benefits of working with us is that you get a team that can handle just about anything you need. We can cover anything from general admin work to shopping carts and web design. If we don’t know how to do it, we know someone who does.
Another thing that sets us apart from many digital marketing companies is that we do not have set pricing packages. We listen to what it is you need and customize a service package just for you. We are not a “cookie cutter” business and neither are you.