Ever feel like someone is watching you? Well, if you are on Facebook they are! Facebook CEO Mark Zuckerberg has been in the news quite a bit trying to defend their Facebook data tracking process. (You can read a breakdown of Zuckerberg’s testimony here.) “They don’t delete anything, and that’s a general policy,” said Gabriel Weinberg, the founder of DuckDuckGo, which offers internet privacy tools. He added that data was kept around to eventually help brands serve targeted ads. Which is good if you are a business investing in Facebook ads, but not so much if you are a user.
This got me wondering what they have on me so I downloaded my data. It’s crazy what they have! Seeing everyone in my contact list included in the data is an eye opening experience. Let’s look at how you can download your information along with some privacy settings:
Beth Gautier, a Facebook spokeswoman said: “When you delete something, we remove it so it’s not visible or accessible on Facebook.” Which is true, they just hang on to it though so it’s useful to them. Of course, there is always the option of deleting your Facebook account.
What do you think about all of this tracking? Will you be deleting your profile or do you feel Facebook is not a necessary evil, especially if you are a small business owner?
This is the long awaited fifth post in the series that I promised several months back. I was so busy working in my business that I didn’t have time to work on my business. But that’s okay because helping clients with their marketing strategy is something I really enjoy!
While this blog series is titled 5 Easy Digital Marketing Steps to Get Your New Business Noticed, there are other marketing techniques to consider that will get you noticed. Let’s look at some of those other ways to market your business.
- In-person networking – When you are networking with other business owners, not only do you get to talk about what you do, you get to listen to what they do also. Listening is extremely important when networking.
- Promotional products – Find a unique promotional product, have your logo and URL printed on it, and share it at networking events and conventions.
- Word of mouth – This is probably the oldest form of marketing and it still works in our technology driven world today. Clients and customers are excited to tell others about the great service or product they have.
- Free samples – Give away samples of your product to influence customers to make a purchase. Be sure order information is included!
- Promotional marketing – This technique uses incentives for customers to buy such as contests, coupons, or free samples.
- Print – While print ads are going the way of newspapers, and you won’t see it listed on many sites as a marketing technique, there are still times when it makes sense. For instance, if you are sponsoring an event and they have a program, it makes sense to buy ad space. If you are a local business, purchase a block of space on the local high school sports calendar. It helps to remind members of the community you are there, and they can shop local.
Think outside the box and combine a few of these methods with your digital marketing. This concludes our series on marketing to get you noticed. Unless you have the budget like Coco-Cola, growing your business could be a slow process. But if you stick to it, set a goal and work towards it, you will make it.
Be sure to follow us on Facebook for other digital marketing tips!
There was a time when one of the most preached phrases in marketing was “The money is in your list.” While that may not be everyone’s top phrase any longer, it’s still very true. Collecting email addresses from website visitors is a great way to keep in touch with your audience.
So how do you get people to just give you their email address? You must give them something of value in return. Give them something they can learn from in relation to your product or service, but also leave them wanting more. Don’t give away ALL of your secrets!
What is a CRM?
Now that you have them signing up, what do you do with the addresses you have collected? There are a vast number of CRM systems you can use. According to searchcrm.techtarget.com, Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems can also give customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences and concerns.
Deciding which system is right for you.
There are many systems to choose from and each has its own unique features. To decide which system to invest in, you need to know what is the most important feature needed for your business. Is it automation or a tagging system? To me automation is the most important. Set it and forget it! All systems have it, but you may need to upgrade to the next level to enable this feature. A few things to consider before deciding on a system:
- Your budget
- List or tagging system
- Drag & drop features
Systems to consider for small businesses
- Mailchimp – Probably the best “bang for your buck”
- Convert Kit – Probably the best for mobile use, but not the easiest to set up, limited styles
- Active campaign
- Constant Contact
Start sending new product announcements, newsletters, specials, and information that you think your audience will find interesting. This list should get the heads up on new items and specials before you announce it through other marketing channels. Monitor your open and link clicks stats to see what people are interesting and give them more of it. I recommend sending only one or two emails per month so as not to be labeled as spam.
This is another blog post that could go on for days so we just covered the basics. If you do not have an optin on your website to collect email addresses, you could be missing out on numerous opportunities. Contact me if you would like to discuss your lead magnet or CRM options in detail.
Next week we will cover getting started marketing in general. Once again we will be hitting on the basics because to cover all marketing we would need to write a book!
Digital marketing includes social media marketing and all the individual networks that go along with it. As a business in today’s world, social media is a “must have”. Let’s look at the number of users you can reach with social media. Expandedramblings.com keeps updated stats on the number of social media users, here are a few of the networks:
- Facebook – 2.01 billion monthly active users
- Instagram – 800 million users
- LinkedIn – 500 million users
- Twitter – 328 million monthly active users
A complete list of networks is available at https://expandedramblings.com/index.php/how-many-people-use-social-media/#.WedhC2hSw2w
Even though social media is a “must have” if you are in business, that doesn’t mean you need to have a profile on every network. The best social network for you is the one where your target audience hangs out and that can vary from business to business. So, do some research to find your people.
Here are a few of the reasons your business needs to be on social media:
- Real-time communication – Customers can communicate freely with you in real-time. Often people will use social media to ask questions or thank you for a great product/service. It could work against you though if you have a disgruntled customer. Just be sure to reply quickly and address each situation individually.
- Brand awareness – By using social media consistently, you can keep your name in the forefront of your customer’s mind. Connecting with them basically on a personal level will keep your customers engaged.
- Promotions – What’s the point of social media if you can’t share new products/services? Share them with your following to help create buzz around your new item, but be careful not to do it in a salesy way, but in a more conversational mode. And be careful not to post constantly about new products or services, just sprinkle those posts in among the posts you are using to build your engagement and following.
- Increased SEO – Each new blog post that is shared on your social media networks helps to attract new customers, build your authority, and helps to increase SEO.
- Web site traffic – Successful social media will improve the traffic to your website. The more traffic you get the better your SEO ranking will be.
If social media seems a little overwhelming, there are many individuals and businesses that can help you get set up and teach you how to use it to your advantage. It will be well worth your time! Schedule your consultation with us if you would like to talk about letting us help you.
Next week we will focus on marketing automation platforms.