8 Tips to Keep on Brand with Your Digital Marketing

8 Tips to Keep on Brand with Your Digital Marketing

In today’s digital marketing world, staying on brand with your marketing can seem overwhelming, but it doesn’t have to be. All it takes is a little planning ahead. Let’s look at a few tips that will help. 

  1. Determine your brand and message. This should be done when setting up your business so this step should be easy!
  2. Refer to your style guide often to keep your color and logo the same throughout.
  3. It’s important to have one person creating your social media. Be sure to have your brand voice, tone, and imagery examples available.
  4. Schedule your posts in advance. This will help you keep on brand because you aren’t rushing trying to decide what to post at the last minute.
  5. Document your social media process for new hires. Include how and where to find content and images.
  6. If you have a team, assign one person to approve the content.
  7. Set your tone and voice and be sure it remains consist on all marketing outlets.
  8. Have a checklist to keep posts brand focused. Successful digital marketing cannot happen without guidelines. 

 Each platform handles information differently but if you follow the guidelines you have put in place, your marketing will convey your brand message in a way that will get you noticed! 

Contact us should you wish to set up a time to discuss your marketing. 

How long does it take to build a website?

How long does it take to build a website?

How long does it take to build a website is one of the first questions clients ask when inquiring about a new website. The answer….it depends. Often when a potential client comes to us all they have is the product or service they want to sell, and maybe a business name.  Other times they know exactly what that want and are ready to start building.   

These are all contributing factors to determining the length of time it can take to build a website:

  • Domain name – The client will need to know the name of their business and have a registered domain name.
  • Web hosting – Some clients only need a smaller hosting package if the website is basically for information purposes only, while those with ecommerce or membership sites need something that can handle storing and processing more content, sometimes with high resolution images and/or lots of traffic.
  • Branding – We will need to know what colors you want to use and your logo. Having this before we start is key, so we don’t have to go back and change it at a later time.
  • Images – We provide stock images,however we do recommend that you have some custom images created that will help set you apart from other businesses. You want to stand out from the crowd. 
  • Copy – Your website copy is important in the conversion process, getting people to go from a possible client to actual signed client. This is one of the reasons you need someone who knows how to write copy that will sell your product or service. We do not offer this service but can recommend someone who does.

Without these items there is no way to determine how long it will take to get your website live. If you do not have these items ready, we can certainly help walk you through it. If you have everything listed above, then the site can be ready for your first review in about four days.

Read more about our website services and let us know when you are ready to start building!